Add trust to your shortened NYTimes.com URLs

Enter a URL:

What is a NytUrl?

First, let me make clear that this site is NOT endorsed, operated or owned by The New York Times. Rather it is run by a web and NYT enthusiast.

Now that we've made that clear, NytUrl is just beginning. For now it does one very important things:

For now (big features planned), NytUrl does only one thing and that is provide shortened links for The New York Times web site.

Why? Well, there are a ton of reasons but the big one is that by using this shortened URL you, and your audience, can be assured they are going to NYT web pages, and not someone singing on YouTube or anything NSFW.

Bookmarklet

This free service comes with a simple bookmarklet to allow you to shorten any NYT url without coming back here

Drag this link NytUrl into your browser toolbar. Then you can create a NytUrl URL with one click on the bookmarklet from any page on The New York Times web site.

Simple API

A simple API exists that returns a JSON or XML response to shortening requests.

I would like to stress that those using this service play nice - this isn't run on a big box and at some point I'll probably have to use this to Amazon.

For basic examples of API usage, please go to this page.

Feedback is welcome, via , and while suggestions are nice bear in mind I have a large feature set already planned so that takes priority with my limited time.

Side note: at some point I will publish lists of shortened URLs and their targets for transparency and general openness.